Social Media Marketing elopez89
How Effective Is Social Media Marketing?
Utilizing Facebook's Database
Facebook has over 2 billion users which are open to advertising for marketers like us, and we have the skills to target a specific set of audiences for any business type, including interests, demographics, behaviors and location. We also utilize Facebook’s Pixel into our client’s websites, which optimizes ads to automatically target the best people more likely to convert into clients. Every person that clicks on the ads are then added into a custom audience that we can then remarket to for a higher conversion rate based on how they interacted with the business website.
The ability to do video ads on Facebook are extremely effective in promoting a business to attract new clients since videos have a stronger potential to go viral. People that like what a business has to offer will usually share the ad, tag their friends and engage better which only leads to free advertisement. When a person shares a business ad, Facebook does not charge for all the impressions received from sharing the post, therefore we are utilizing free traffic.
Faster Traffic Source
Facebook advertisement is a faster source of getting targeted traffic and potential clients into a business site. We use this method to provide faster results for our clients while the process of Search Engine Optimization is taking place. Both traffic sources are effective, especially when we also combine the power of our high-converting sells funnels.
Attracting Passive Clients
Facebook’s audience is what we call a “passive” market since the people on social media aren’t looking to buy anything, unless it is something they truly need or want. Social Media Marketing is extremely effective in attracting new clients who weren’t otherwise looking for a service or product on the search engines, the advertisement pops up in their newsfeed which then gets them interested. Our expertise can find these customers by targeting the people more likely to be interested in our client’s service or product, and then we start promoting ads to them that will give us a higher chance to convert better in the sales funnel.
Dominate The World’s Largest Social Network
Increases Business Engagement
Increases Brand Awareness
Advertise Special Offers
What Are Some Marketing Strategies For Social Media?
We use Social Media Marketing to bring brand awareness, increase client engagement and advertising special offers. We advertise to potential targeted clients that could benefit from your services or who are most interested in the products you have. Some people may not be familiar with your business yet so we start to establish brand awareness with a special offer to attract these clients, which at the same time increases the engagement of your business.
The ad can bring sales without any clicks by simply providing special promotional offers that are attractive to your audience and have them physically show up to your business. The main purpose of the ad, however, is for the person to click on it and send them directly to your sales funnel on your business website. The reason for this is because we can obtain their information such as full name, phone number and email address so we can remarket to them and therefore become a long-term lead.
A customer list is the most important asset for any business looking to obtain long-term success. This list is exclusively for your business only and yours to keep with all of the information being saved in secure accounts. Social Media Marketing is extremely effective in growing these customer lists by bringing in new passive clients that wouldn’t be actively looking for your business.
We are constantly optimizing our client’s Facebook ads to ensure that we are targeting the best audiences for a higher conversion rate at a lower cost. We do this by collecting user data using the Facebook Pixel on each of the websites and cutting out the people who don’t engage in the ads, this lowers the CPM (Cost Per 1000 Impressions) and we don’t let advertising budgets go to waste. We also utilize the data of the users who are interested in the ads, such as their demographics, age, sex, and location, which we then target our ads to other similar audiences to these set of people.
Copywriting For Ads
Our use for words in selling products or services comes from our combined experience in copywriting, the art of selling through the written word. It works like a charm when we use copywriting in our ads to convince a person to click the ad, then take them down the sales funnel, converting them from being a visitor to an actual client. No other digital marketing agency offers this in combination with SEO, Social Media Marketing, and Sales Funnels.
From the data we collect from Facebook, we can retarget and remarket the same audiences that have engaged with your ad with a different approach. We will have a custom built audience for the people that only clicked your ad but didn’t purchase, which we can they show a different ad with a promotional offer just to them to finally get them to purchase. Most people simply don’t convert the first time they see an ad since they first need to build trust, a second more closer approach will get them familiar with your business and finally make a decision to purchase the service or product.
Facebook Pixel Conversions
Our knowledge on how to maximize the use of the Facebook Pixel is what sets us apart from other digital marketing agencies. We gather massive data and we are able to increase conversions using less targeting since the FB Pixel learns who your customers are, therefore it turbo charges the ads and displays those ads to similar look-a-like prospects automatically. We also breakdown the different audiences we collect, such as the people who just clicked the ad or the people who became a client, and create different ads to target each audience to market them accordingly.
We take great advantage of the power of promotional advertising to produce high conversion rates for businesses that want to give special offers. People get excited when they see an irresistible deal they cannot afford to lose, therefore it increases the chances to make the purchase. We consult with each of our client’s businesses and plan out which can be the most effective promotions to offer throughout the year.
Targeting Nearby Clients
Our audience targeting can go as specific as showing an ad to all potential clients within a certain distance from our client’s business. This increases the chances of prospects going to your business because it is closer, and we setup your business fanpage on Facebook that will give them the location and information of what you have to offer. It,s amazing what we as marketers are able to do with this FB Ad technology that it would be crazy to not have us as your marketing team.